How is Artificial Intelligence (AI) Reshaping Marketing Campaigns

Embark on an intriguing journey into the dynamic realm of marketing, where the rise of Artificial Intelligence (AI) is redefining campaigns. Discover a multitude of AI types, including text-to-image and image-to-image generation, the integration of ChatGPT and DALL-E, as well as voice-activated and sound-capturing capabilities. Delve into the diverse and impactful ways AI shapes the marketing landscape, providing a glimpse into the exciting future of consumer engagement.

10 Nov 2023

Hangzhou 2023 Asian Games Opening Ceremony Showcases Technological Advances in Digital Realm, Innovation

The Hangzhou 2023 Asian Games was a testament to the transformative power of technology, seamlessly blending tradition and innovation. Explore how smart city initiatives, immersive broadcasting through AR and VR, and fan engagement strategies reshaped the user experience. This event not only redefined sports ceremonies but also demonstrated the potential of technology to captivate and engage audiences on a global scale.

09 Oct 2023

how artificial intelligence AI can improve customer experience in store

Why Should You Personalise Retail Customer Experience with Artificial Intelligence?

Thanks to the latest advancement in artificial intelligence technology, retailers can constantly deliver a customer-centric experience and consistently provide top-notch customer service. In addition, highly laser-targeted marketing initiatives are a reality because they have immediate access to in-depth analytics and swift access to their customers’ browsing and shopping patterns. Businesses can now look forward to building brand loyalty and deeper relationships with customers, delivering customized experiences beyond traditional norms. If you wish to be armed with better capability than ever to innovate and transform customer shopping experiences, reach out to us:

13 Sep 2022

how is artificial intelligence AI changing retail analytics for physical stores

What Retail Analytics Can Do For Physical Stores? AI-Driven Offline Data

For decades, the most successful brands had known this by heart- that foolproof marketing strategies are all about when and how to engage potential customers in their purchase decisions. This is why more than ever, now is the time for the retail sector to leverage the latest advancement in technology; even with the increased competition, opportunities to thrive, grow and expand will remain viable for them. Imagine a world where data collected by AI (artificial intelligence) readily provides insights into retail space usage, footfall analytics, employee service behaviours and even shelving utilization in real-time. With real-time customer flow traffic data and live location data at your fingertips, you can now access instant information about anything from dead spots in the store to high-traffic areas as well as the link between your store layout and sales, enabling you to map the paths to purchase more effectively for sales. Connect with us if you are ready to leverage the best of what artificial intelligence has to offer and embark on this new exciting journey of endless possibilities. Let’s change the world together:

06 Sep 2022

is it really over for brick and mortar stores how can artificial intelligence AI help

How Can We Save Brick-and-Mortar Retail Stores in this Digital Age?

In an average B2C e-commerce model, an online retailer is equipped with abilities like intelligent applications that have in-built consumer-preference tracking. Using algorithms powered by AI (artificial intelligence), e-retailers know what their customers are most likely to buy and which products to surface for them. Today’s average retail store is not designed to compete with robust eCommerce sites. Is your brick-and-mortar retail store evolving fast enough to keep up with the needs of your customers who have grown used to the intelligent world of online shopping? Instead of suffering under the mercy of the rising world of e-commerce, a winning strategy is to take the best of what artificial intelligence technology is already offering and beat the game with that. If you are a business who is ready to explore unlimited possibilities in this new era, reach out to us:

30 Aug 2022

How Artificial Intelligence (AI) Help Offline Retailers Survive in Tough Times

How Artificial Intelligence Can Provide Retailers with Offline Data

Is the business model of your brick-and-mortar retail store evolving fast enough to keep up with the needs of your customers who have grown used to the world of online shopping? The million-dollar question is- If you manage or are the owner of a physical store, are you ready to thrive in this digital age by engaging your consumers on a new level using fresh channels, novel storytelling and innovative ways to cater to their needs? If you are ready to embark on this new exciting journey of endless possibilities, connect with us. Let’s change the world together.

08 Aug 2022

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