How is Artificial Intelligence (AI) Reshaping Marketing Campaigns

Embark on an intriguing journey into the dynamic realm of marketing, where the rise of Artificial Intelligence (AI) is redefining campaigns. Discover a multitude of AI types, including text-to-image and image-to-image generation, the integration of ChatGPT and DALL-E, as well as voice-activated and sound-capturing capabilities. Delve into the diverse and impactful ways AI shapes the marketing landscape, providing a glimpse into the exciting future of consumer engagement.

10 Nov 2023

H&M’s Orchard Flagship Store: Transforming Retail with AR

Prepare to embark on a shopping journey like no other as H&M’s Orchard Flagship Store unveils its stunning transformation. With a fresh facelift that seamlessly blends fashion and technology, this iconic retail destination is set to redefine your retail routine. Step into a world where innovation meets style, where augmented reality elevates your shopping experience, and where H&M Home brings fashion to your living spaces.

10 Oct 2023

Hangzhou 2023 Asian Games Opening Ceremony Showcases Technological Advances in Digital Realm, Innovation

The Hangzhou 2023 Asian Games was a testament to the transformative power of technology, seamlessly blending tradition and innovation. Explore how smart city initiatives, immersive broadcasting through AR and VR, and fan engagement strategies reshaped the user experience. This event not only redefined sports ceremonies but also demonstrated the potential of technology to captivate and engage audiences on a global scale.

09 Oct 2023

Take Your Product Packaging to the Next Level with Augmented Reality

Packaging is no longer just a fixed physical product. It can now be a gateway for new experiences, new ways to tell brand stories, to connect with and educate customers. With augmented reality for packaging, you can enhance your marketing campaign with all sorts of digital content, from text and graphics to videos, animations, and interactive games. Exploring the world of Interactive Packaging will step up your marketing to the next level, with all new Digital Solutions that will enable you to place your content directly into the consumers hands. Interested to know more? Have a chat with our expert Today!

07 Feb 2023

Singapore Launch Retail Industry Transformation Map It is Time for Mixed Reality in Retail!

Mixed Reality in Retail – Singapore Updated Retail ITM 2025 Encourages Innovation

On 7th October 2022, Minister of State for Trade and Industry Low Yen Ling launched the Retail Industry Transformation Map 2025 at the official opening of Castlery’s flagship store. SINGAPORE’S updated industry transformation map (ITM) for the retail sector will help Singapore brands go abroad, encourage new experiential concepts, position the country as a lifestyle hub for global brands, and groom local talent for quality jobs. This calls for NPN latest retail solution MR.retail (Mixed Reality) aim to encourage new experiential concept in the retail industry by delivering interactive and captivating MR/AR immersive experiences for their consumers. Allowing the real and virtual world to interconnect to mutually reflect and influence each other to enhance end-user and customer engagement that leaves an everlasting impression on your customers. Stay ahead in the retail game with MR.retail (Mixed Reality) solution. Interested to know how you can use Mixed Reality experiences for unique consumer experiences and shift your retail towards a digital-first business model? Have a chat with our MR expert!

11 Oct 2022

5 Reasons Why Augmented Reality (AR) Technology Isn't Mainstream Yet

5 Reasons Why Augmented Reality (AR) Technology Isn’t Mainstream Yet

Why hasn’t Augmented (AR) Technology become a mainstream despite decades of existence? One of the most trending forms of digital transformation in retail tech today, the Augmented Reality (AR) Technology is not a new concept but it had remained relatively less-ventured until Mark Elliot Zuckerberg ushered in the Metaverse concept by renaming Facebook to Meta in 2021. In this article, we seek to understand the difficulties faced and summarized our conclusion into the following 5 reasons. With the development of hardware and software technology, we foresee AR Technology to be the next level of digital transformation and will inevitably gain wider use in retail tech. Perhaps the much-anticipated Apple AR Glasses will be the next window of opportunity. To know more about how our digital transformation and retail tech solutions can help your business, visit us at

07 Jul 2022

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