Creating the AR Game: How NPN Tech Helped Genki Sushi Stand Out

Genki Sushi is a well-known sushi chain with locations throughout Asia and the United States. Amidst the launch of their Jumbo Carnival campaign, they wanted to do something unique and engaging to promote it. To promote this new campaign, they turned to NPN Tech to create an immersive and interactive experience that would get their customers excited about their new offerings.

At NPN Tech, we knew that the key to making Genki Sushi’s Jumbo Carnival campaign a success was to create an experience that would stand out from other promotions. That’s where our AR game came in. Our team of AR experts worked closely with Genki Sushi to develop a game that would showcase their new dishes in a fun and engaging way that would capture customers’ attention and generate excitement for the new campaign.

The Jumbo Carnival AR Game

The game was simple but addictive. Customers were invited to scan a QR code to launch the AR game on their smartphones, allowing them to interact with the jumbo sushi dishes in the real world environment.

Players had to navigate through their physical surroundings, using their smartphone’s camera to locate and collect as many jumbo sushi dishes as possible before time ran out. With each dish collected, they earned points and moved up the leaderboard.

In addition to the engaging gameplay, customers who beat the high score were also rewarded for their efforts. Those who shared their high scores on social media stood a chance to win exclusive prizes and discounts on their next visit to Genki Sushi. This added incentive further boosted the popularity of the game and drove customer engagement even higher.

AR Game Build on WebAR

Using WebAR technology allowed the game to be easily accessible to customers without the need to download a separate app. With just a simple scan of a QR code, customers were able to enter the world of the Jumbo Carnival game. This not only made the game more accessible to customers but also helped to minimise any barriers that could have hindered engagement. By using WebAR technology, NPN Tech was able to offer a seamless and user-friendly experience for Genki Sushi’s customers, allowing them to easily connect with the brand and the Jumbo Carnival campaign.


Scan the QR code with your mobile to activate AR Game or click on the URL Link


The Results

Customers loved the interactive and engaging experience, and the game helped to generate buzz and excitement for the Jumbo Carnival campaign. By offering a fun and interactive experience, they were able to engage customers in a way that traditional promotions simply couldn’t.

The reward also incentivised customers to share their experiences on social media, leading to increased brand exposure and customer loyalty. Customers were eager to try the new Jumbo Sushi and share their experiences on social media, leading to increased foot traffic and sales for the restaurant chain.

By offering an experience that was fun, they were able to build excitement around their brand and create a lasting impression in the minds of their customers. The Jumbo Carnival AR Game was a successful collaboration between Genki Sushi and NPN Tech, showcasing the power of innovative technology in promoting and elevating a brand.

NPN Tech – Leading Tech-Enabled Marketing Solutions Partner

At NPN Tech, we go beyond being a technology company. We are the leading tech-enabled marketing solution partner, leveraging cutting-edge technologies such as AI, AR, MR, XR, Volumetric video and Holographic. We are committed to drive industry transformation through innovative approaches. In today’s highly competitive landscape, we create innovative solutions that empowers businesses to differentiate themselves and leave a lasting impact.

Contact us today to learn more about how we can help you achieve your marketing goals!